https://www.madebychina.work/about daily 0.75 2026-03-13 https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/5d15841e-bdfb-4864-88d9-ca1fdaac64af/IMG_0029.jpeg https://www.madebychina.work/shtposting daily 0.75 2026-03-13 https://www.madebychina.work/work daily 1.0 2026-03-13 https://www.madebychina.work/work/everclear monthly 0.5 2025-08-20 https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1619200295815-D9BUH4MXEIEXUK9UUWS7/Screen+Shot+2021-04-23+at+12.51.15+PM.png Work - Everclear // Brand Platform - Website Dated, difficult to read and overly embellished, the old website needed a refresh aligned with the brand’s clean new direction. In addition to a design update, we developed a new user experience that used easy-to-navigate recipe pages and an “INSPO” subpage to take the website personality from lofty hipster mixologist to Pinterest-forward DIY-er. https://www.madebychina.work/work/hbo monthly 0.5 2026-02-03 https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1619051732832-RYVTX1RJDCDYD1HSYA9J/Screen+Shot+2021-04-21+at+7.11.05+PM.png Work - HBO // The Nevers Compendium - HBO and RQ wanted copy written from the perspective of “The Nevers” main characters. Written entirely in two Victorian characters’ voices — quirky inventress Penance Adair’s and her no-bullshit partner-in-justice Amalia True’s — we created an immersive compendium puzzle experience that generated excitement for the show’s debut. https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1619050838053-HLPEUV7YGTQDM7LT1I6R/HBO-The-Nevers-10-new.jpg Work - HBO // The Nevers Compendium - The Compendium I wrote copy for all the compendium’s interactive clues (including a poem with Easter eggs for yet-to-be-aired episodes) and for Penance’s 30-page inventor’s notebook, which consisted of zany invention blueprints, era-friendly gin cocktails and other scribblings that alluded to the show. The compendium was hand-delivered to macroinfluencers in the scifi, fantasy, cosplay and feminism realms. We even got a little press. https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1619051367153-4O06FGRWH5585RRNF28E/Screen+Shot+2021-04-21+at+7.09.56+PM.png Work - HBO // The Nevers Compendium https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1619051397622-M9W7YG5RRX0ZDA49KUVO/Screen+Shot+2021-04-21+at+7.10.11+PM.png Work - HBO // The Nevers Compendium https://www.madebychina.work/work/imc monthly 0.5 2025-08-20 https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613063047901-5RUDOPQBZC4D1H56MXDW/19-IMC-0002_FB_ProfilePic_2.jpg Work - IMC Outdoor // Call of the Wild https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613063050058-U09R4LGP1IBNJYPMBLP4/IMC_Website_1.jpg Work - IMC Outdoor // Call of the Wild https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613063048565-THI0KF7J1TQ5FN6PXOLE/IMC_0002_SamsClub_FB_Ratings_1.jpg Work - IMC Outdoor // Call of the Wild https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613063047477-SI1G21YBH67PXGRRG5OF/IMC_0002_Lowes_FB_Organic_1.jpg Work - IMC Outdoor // Call of the Wild https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613063059044-WN7LWUZBZQRPO0IF6N2R/Screen+Shot+2021-02-10+at+11.41.02+PM.png Work - IMC Outdoor // Call of the Wild https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613062633950-QNV3EWHF6VH1T6K474AV/DEER_0004.jpg Work - IMC Outdoor // Call of the Wild - For the “Call of the Wild” campaign, we leveraged the nosy neighbor trope to shame wood mulch users into seeing the benefits of recycled rubber mulch. Only this time, the nosy neighbors were of the furry variety. https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613046175237-K91LJS6IZE7HFT0FJJPA/CaseStudy_IMC_Website-scaled.jpg Work - IMC Outdoor // Call of the Wild Deliverables included a microsite, digital ads, Spotify radio ads, in-store collateral and more. https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1614181643683-NDKSRVPUAHGWCGDC403H/Screen+Shot+2021-02-24+at+9.46.16+AM.png Work - IMC Outdoor // Call of the Wild - Spotify Ads How do you tell such a visual story in a Spotify radio ad? With precisely selected squirrel SFX, that’s how. https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613021601256-L2L23DIS8VFC3YV48ER7/CaseStudy_IMC_Website_Photography_2.jpg Work - IMC Outdoor // Call of the Wild https://www.madebychina.work/work/solid-gold monthly 0.5 2025-08-20 https://www.madebychina.work/work/exotico-taqueria monthly 0.5 2025-08-20 https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613065005918-PTLISNS42ZMGWS32ZWMB/Exotico2767.jpg Work - Exotico Tequila // Bring the Taqueria Home https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613065006810-UBNO0A6PT2URSXLPBDQF/Exotico2027.jpg Work - Exotico Tequila // Bring the Taqueria Home https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613065006547-VXWZCIXTCX6HACD13EV6/Exotico1637.jpg Work - Exotico Tequila // Bring the Taqueria Home https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613065006397-8MKZOI0NGHID6BJNJUHS/Exotico0784.jpg Work - Exotico Tequila // Bring the Taqueria Home https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613065006710-Y8EP6O0J0N6VDUK0X4BJ/Exotico0455.jpg Work - Exotico Tequila // Bring the Taqueria Home https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613065007078-RXP1YA5M6K2F9BR5HCD9/Exotico_Stills_Taco0414.jpg Work - Exotico Tequila // Bring the Taqueria Home https://www.madebychina.work/work/warner-music-experience monthly 0.5 2026-03-13 https://www.madebychina.work/work/arbys-social monthly 0.5 2026-02-19 https://www.madebychina.work/work/arbys-topc monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/8077c6cc-d088-4b3f-9ffb-f341310c4532/Candle-768A4903.jpg https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/f4fa98b0-08b5-47cb-8ea3-07af7e34c343/Necklace_768A4579.jpg https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/18343e49-29e5-4cef-b4fd-fa2ea4179950/Shirts-Hero_rd2.jpg https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/78adf091-5b29-4e50-9dcf-3627dd5b9e23/IMG_3902.jpg https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/d3dadb96-b138-4fe0-a9b0-73fec130aef5/IMG_3898.jpg https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/2ea795c4-8f9c-4ef0-8c53-4d98949cd6c0/IMG_3899.jpg https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/5324d6f6-a214-47a5-883d-dfa9b054ec50/IMG_3895.jpg https://www.madebychina.work/work/taco-bell monthly 0.5 2026-01-31 https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/5d734598-a707-4d41-bb06-677ec2ce7160/Screenshot+2025-08-21+at+2.08.58%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/2efdbf37-d0cb-411a-9266-daf2b89d73bb/Screenshot+2025-08-21+at+2.09.13%E2%80%AFPM.png https://www.madebychina.work/work/arbys-horsey monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/23f65f25-ee20-4185-a892-bcf80d67c065/Arbys_Chardonneigh_sc-5.png https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/2d1ce315-695a-4e78-a54a-b8aa3adf87ba/Arby-s-releases-new-sauce-inspired-by-Beyonce-s--Cowboy-Carter--album-1080p-1.gif https://www.madebychina.work/work/arbys-try-detector monthly 0.5 2026-02-19 https://www.madebychina.work/work/arbys-reel monthly 0.5 2025-09-25 https://www.madebychina.work/work/exotico-mistico monthly 0.5 2025-08-20 https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613065724421-0K17EDTHXP8TLA3WGWN5/ExoticoCaseStudy_2020_MisticoFilmFest_MoviePosters-scaled.jpg Work - Exotico Tequila // Fan Horror Film Contest https://www.madebychina.work/work/burger-king-whopper-drop monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/248497d5-2bab-4c61-b94a-3e83f7b4916f/Screen+Shot+2022-12-02+at+2.19.16+PM.png https://www.madebychina.work/work/burger-king-social monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1663344719963-I9G3849T2T1U2UHKD8XZ/FRIENDS_EXT_STORE_3_9898.jpg https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/00a40b98-265e-4413-9e62-517d528b6564/BK_WW_PR_Sh002_7754_R1.jpg https://www.madebychina.work/work/taco-bell-l4l monthly 0.5 2025-09-18 https://www.madebychina.work/work/tb-luxe monthly 0.5 2026-02-10 https://www.madebychina.work/work/arbys-dnd monthly 0.5 2026-02-19 https://www.madebychina.work/work/arbys-hike-thru monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/dba5a200-1704-440c-9012-61a27a2dee7e/Arbys_Hike-Thru_Cannes_Digital_Presentation_Image.webp https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/8e08d7ae-a567-464e-a0fc-17a245543f15/Arbys_Hke_Thru_Map_TriFold_v2.webp https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/9b64b6d0-0bcf-4362-a5c2-a0ba2cc3f37b/Screenshot%252B2024-01-31%252Bat%252B2.40.26%2525E2%252580%2525AFAM.webp https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/8902df42-a293-4b95-8602-dcc102035264/Screenshot%2B2024-01-31%2Bat%2B2.43.16%25E2%2580%25AFAM.webp https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/923ebd29-8da8-4ec5-aeee-c39ef6e811b3/menu%2Bboard%2Bupdate.webp https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/d468abff-b355-4887-8831-d45668bf5e5d/Screenshot%2B2024-01-31%2Bat%2B2.39.38%25E2%2580%25AFAM.webp https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/95bf768d-098e-49d2-8ae0-0743b4895fb3/Screenshot%2B2024-01-31%2Bat%2B2.43.26%25E2%2580%25AFAM.webp https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/535ea8cc-d603-441f-883f-486661315aaf/Peak%2BFinder.webp https://www.madebychina.work/work/arbys-golf monthly 0.5 2026-02-19 https://www.madebychina.work/work/el-mayor monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613063616864-XCXRUICCWOLZN7M2H2JN/Screen+Shot+2021-02-11+at+11.11.38+AM.png Work - El Mayor Tequila // Brand Platform https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613048647009-ZY9ZYMDZQ5DUG2SK67EN/LUX_EM_Inst_Elements_Blanco_2.jpg Work - El Mayor Tequila // Brand Platform https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613048647036-D5CAZKZVLI42IGYVS5MN/LUX_EM_Inst_Elements_Cristalino_2.jpg Work - El Mayor Tequila // Brand Platform https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613048680334-DG4WQA45VS08UJ97AQ0A/LUX_EM_Inst_Elements_Anejo_1.gif Work - El Mayor Tequila // Brand Platform https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613049483767-M4K57GHNGUQNSK6SZJGI/LUX_EM_Inst_Elements_Blanco_1_Anmtd.gif Work - El Mayor Tequila // Brand Platform https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613066905498-02I0DYWV4KCIG618X05Y/Screen+Shot+2021-02-11+at+11.13.00+AM.png Work - El Mayor Tequila // Brand Platform https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613774266164-53ZFVO3YPPTK2YYR5BPK/EM_BrandGuide+%281%29.png Work - El Mayor Tequila // Brand Platform - Brand Guidelines As part of ushering in a cleaner brand look-and-feel, we developed an extensive toolkit that keeps the brand cohesive across channels. Textures and colors were inspired by the adobe buildings of Mexico, while inky illustrations gave the brand an elevated, personal touch, not unlike the brand’s handmade tequila product. https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613047787762-3422WZFEWSJXN1JBFY8F/EM_Sunsets_iPhoneXs_Mock.png Work - El Mayor Tequila // Brand Platform - Tequila Sunset Campaign Unlike summers past, the summer of 2020 was filled with global uncertainty and panic. What’s more, the digital space was inundated with content for the sake of content. So when we needed to develop a summer digital campaign for El Mayor Tequila, we knew we had to bring value to consumers to rise above the noise of the content deluge. With brilliant, sunset-inspired photography, thoughtful mantras, tiki tequila cocktail recipes and ways to relax after a long day, the Tequila Sunset campaign brought a glimmer of much-needed tranquility to Instagram feeds every sunset for 18 days. https://www.madebychina.work/work/dos-primos monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613000586378-VALNDOAVNP46VJVYS5WX/Screen+Shot+2021-02-10+at+5.10.30+PM.png Work - Dos Primos Tequila // Launch Platform https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613000578754-KL8BJXPHHKC7BU6M36S5/DP_CardDeck_Mock.jpg Work - Dos Primos Tequila // Launch Platform https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613000536435-VG9LEABCX9NCG3BG7H98/DosPrimos_DigitalAd_Odes_Anmtd.gif Work - Dos Primos Tequila // Launch Platform https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613000578801-39Z53UAFCK6DHIUSZ716/DosPrimos_Shelf_Mock.png Work - Dos Primos Tequila // Launch Platform https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1613001094182-HOYYRFAWH5K792H5LTPV/_CEM5817+%281%29.jpg Work - Dos Primos Tequila // Launch Platform Dos Primos needed a website as simple, sweet and sippable as the premium tequila behind their label. To match the tone of the brand, we created a website experience that told the story of the tequila. Like Dos Primos, the single-page scroll and minimal copy invites you to stay a little longer. https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1616802166064-KNQPMV9IKE7SE84EZ69U/DP_POS.jpg Work - Dos Primos Tequila // Launch Platform https://images.squarespace-cdn.com/content/v1/6022e13f08a2914c911d93f9/1616802314738-2OCO9MW8R1B7B14S6UUS/DP_BrandGuide_Pages.jpg Work - Dos Primos Tequila // Launch Platform https://www.madebychina.work/work/barnes-jewish monthly 0.5 2025-09-18