Arby’s Burger Driver

What do you get when you mix Dad’s favorite things: Arby’s, burgers, and golf? A hole-in-one PR moment. Just in time for Father’s Day, we launched the Burger Driver: a fully functional, handmade golf club designed to look like Arby’s Deluxe Burger. Dads looooooved it.

Results: 21,537 sweepstakes entries, 10,640 Arby’s rewards sign-ups, 256 earned media placements, 2.3 billion total impressions