The Order of Potato Cakes

When Arby’s brings back a cult classic, you get a little culty with it.

To bring back potato cakes for a limited time, we launched in true cult fashion — first teasing something was coming via a drone show over the Luxor Pyramid in Vegas and then officially announcing the return with a two-part origin story and orientation video starring cult darling and social media king Kyle Maclachlan. The cherry on top? Garb and merch to match the cultish craze, which sold out immediately.

Press: People Magazine, USA Today, Forbes, Adweek, The Drum, Little Black Book, Muse by Clios, Shots