Arby's
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Arby's ~
The Order of Potato Cakes
When Arby’s brings back a cult classic, you get a little culty with it.
Press: People Magazine, USA Today, Forbes, Adweek, The Drum, Little Black Book, Muse by Clios, Shots
Awards: Effies (Bronze), The Drum Awards (Bronze), Shots Best of Concept Finalist
KPIS: Potato Cakes sold at double forecast, 6.6B+ impressions
OOH Drone Show Tease
Merch
Creds
GCD: Joe Johnson
ACD, Copy: self
Copywriter: Machen Davis
Art Directors: Veronica Kraus, Jacob Van Blarcom