Arby's
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Arby's ~
Free Sandwich Month
To celebrate Free Sandwich Month, we made some actual, real-life mean tweeters actually eat their words — printed on free Arby’s sandwiches — in a little stunt we call the Try Detector Test
Awards: Effie (Gold), Drum Award (Gold)
Press: Little Black Book, Muse by Clios, AdAge
KPI: First sales boost in a year
Creds
GCD: Joe Johnson
ACD, Copy: self
Copywriters: Manny Garcia, Neil Lopez
Art Directors: Steve Torres, Nat Elwood
Director: Colin Goodspeed