Arby's
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Arby's ~
Try Detector Test
We made some actual, real-life mean tweeters eat their words.
Printed on Arby’s sandwich buns, of course.
Press: Little Black Book, Muse by Clios, AdAge
KPI: First sales boost in a year
Creds
GCD: Joe Johnson
ACD, Copy: self
Copywriters: Manny Garcia, Neil Lopez
Art Directors: Steve Torres, Nat Elwood
Director: Colin Goodspeed