Taco Bell
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Taco Bell 〰️
Churro Chillers
We forget to treat ourselves all the time. What if we made it impossible to forget with a self-aware jingle that plagues customers until they find sweet, sweet relief?
:15 Spot
Truck Activation
In our media test region of El Paso, we launched an ice cream truck to sample the Churro Chillers — and get the jingle stuck in everyone’s heads.
Creds
CCO: Matt Ian
CD, Copy: me
CD, Art: Dylan Ostrow
Jingle: Butter + Chip Herter