Arby's

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Arby's ~

Chardonneigh’s Arby’s Horsey Sauce

When Beyoncé dropped Cowboy Carter in March 2024, the internet lit up over the album cover featuring her on a white horse named Chardonneigh.

So, to promote Arby’s iconic Horsey Sauce, we found another Chardonneigh — a real horse, same name, no relation — and launched Arby’s first ever brand collab with a horse.

Press: The Late Show with Stephen Colbert, People, Food and Wine, Dieline

@arbys CHARDONNEIGH’S ★ ARBY’S ★ HORSEY ★ SAUCE OUT NOW GET THE SAUCE IN YOUR BAG AT THE LINK IN BIO. #HorseySauce #Chardonneigh #Sauce #Arbys #fyp ♬ original sound - Arbys

Creds

Agencies: Fallon x Le Truc
ECD: Dustin Tomes
GCD: Joe Johnson
ACD: self
Copywriter: Daniel Todesca
Art Directors: Jay Do, Jacob Van Blarcom

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