Taco Bell
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Taco Bell ~
Luxe Value Menu Platform
Taco Bell’s new value menu is so luxe, it might make you expect everything in life will be as luxe.
For this platform, patrons find themselves accidentally tossing keys to valets that don’t exist or expecting chauffeurs to drive you home.
As part of the platform launch, we also created an exclusive ten-course, ten-lap drive-thru dining experience known as the Laps of Luxury.
10 laps.
10 courses.
1 decadent tasting experience.
The Laps of Luxury experience chauffeured patrons through the drive-thru on a narrated tasting event.
Creds
CCO: Matt Ian
GCD: Dyclan Byrnes-Enoch
CDs: myself, Dylan Ostrow
ACDs: Caroline Johnson, Walker Pfost, Sam Ashcraft, Jon Barco
Social Creatives: Cat Killedjian, Imani Jenkins
My contribution:
I originated the platform and conceit (value so luxe you’ll start to expect everything in life will be), wrote the original scripts/gags and led the Laps of Luxury activation.
I was not able to produce the film work, and am not responsible for the Luxierge character, direction/performance, final copy or edits.