Taco Bell
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Taco Bell ~
Luxe Value Menu Platform
Taco Bell’s new value menu is so luxe, it might make you expect everything in life will be as luxe.
For this platform, patrons find themselves accidentally tossing keys to valets that don’t exist or expecting chauffeurs to drive you home.
As part of the platform launch, we also created an exclusive ten-course, ten-lap drive-thru dining experience known as the Laps of Luxury.
10 laps.
10 courses.
1 decadent tasting experience.
The Laps of Luxury experience chauffeured patrons through the drive-thru on a narrated tasting event.
Creds
CCO: Matt Ian
GCD: Dyclan Byrnes-Enoch
CDs: myself, Dylan Ostrow
ACDs: Walker Pfost, Sam Ashcraft, Jon Barco, Caroline Johnson
Social Creatives: Cat Killedjian, Imani Jenkins